Dear Participant

We would like to invite you to participate in the above study.

Prior to participating in this survey, it is important that you read through the following information carefully to understand the objectives and nature of this study, and decide if you would like to proceed with it.

If you need any further information or clarifications regarding this study, please do not hesitate to contact [email protected] or 65 6254 0200.

1. Aim of Study

Small and Medium Enterprises (SMEs) form the backbone of Singapore’s economy and SMEs’ competitiveness, particularly in the data-driven Digital Economy, is of great concern to all stakeholders including SMEs themselves.

Data is perceived as the ‘new oil’ in the Digital Economy. Effective analyses and applications of these data have been shown to boost firms’ performances, enhance their competitive advantages, as well as lead to the creation of innovative digital products and services.

Big Data refers to "extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions." (Oxford Languages, Google)

In addition to raising awareness amongst SMEs on the benefits of Big Data Analytics Adoption, this study also serve to help SMEs benchmark their level of adoption amongst their peers.

2. Participation and Benefits

We are inviting Singapore SMEs across all industries to participate in this study, which will take place by way of this online survey.

The target participants of this survey are senior executives who are familiar with the technological, internal and external perspectives of the company. Participants of the survey would have to be between 21 and 65 years old.

Your active participation in this survey will allow the investigators to understand the factors impacting the adoption of Big Data Analytics amongst Singapore SMEs, as well as potentially coming up with recommendations to promote its adoption.

The online questionnaire can be completed in about 20 mins.

You will also be given the option to receive a copy of the findings of the survey by entering your email address in the box below.

3. Risks, discomforts or inconveniences of participation

This being an online survey, no foreseeable risks, discomforts or inconveniences are expected from the participation.

4. Privacy and confidentiality

No individually-identifiable or personal data will be collected as part of this study. All data collected will be kept in accordance with the university’s research data management policy. Research data used in any publication will be kept for a minimum of 10 years by the investigators before being discarded. All your responses will be kept strictly confidential and will only be used for the purpose of this study. Any publicly published reports will only contain aggregated findings that are not attributable to any particular company.

5. Consent and withdrawal

Participation in this study is voluntary and you may choose to discontinue with the online questionnaire at any time, prior to submission, without reason and with no consequences whatsoever. However, it would not be possible to withdraw from the study once the submission is made. Data from discontinued questionnaire would not be recorded. By clicking on the icon to proceed with the survey, you acknowledge that you give consent to take part in the survey.

6. Reimbursement and incentives

No reimbursement will be available for the participation in this study. Participants who provide us with their email addresses below will receive a copy of the survey findings once ready.

Kindly click on the arrow below to proceed with the survey.

By doing so, you acknowledge that you give consent to take part in the survey.

Thank you for your interest and support for this survey!